The power of images in the digital world – Marketing techniques in 2021

Images are one of the most potent mediums for marketing, and there is nothing new about this trend. Images and visual content is being used in marketing for the last hundreds of years. An appealing and strong image can easily help you communicate with the target audience and explain a thousand words with one visual. Images have no doubt a lot of power in the digital world. This post will discuss this power and the different marketing techniques that you can try in 2021.

Why are images so powerful in digital marketing?

A very common question asked by our readers is why images are considered an important part of digital marketing. If you are starting a new business and are planning a marketing strategy, then you must know the top reasons why images are considered important. In this section, we have listed the most practical and understandable reasons for your guys.

These reasons would help you understand why the web is filled with images and their hype in marketing.

Images are easy to identify 

One of the most important reasons why images are important is because they are easy to identify. As humans, it is our nature to love images. The human mind works in such a way that it perceives images quicker than text. According to recent statistics, the human mind doesn’t only crave images. Still, it also understands those 50k times more easily than text. Not every human understands text, but all of us can identify images and their visual contents. This is why it is seen in marketing that image-based content and ads get more clicks than text. You can make an online photo search to find attractive visuals! And if you feel your website loading time can be increased you should optimise image size by using image compressor tools available on the internet. The use of tools can speed up your work. 

Images are interesting and intuitive 

Another important reason images are used in digital marketing is that visitors don’t only crave them. Still, the human mind is more invested and interested in understanding them. You would be astonished to know that the human mind accepts an image in one-tenth of a second. So when promoting new or already existing brands, you must make the campaign visually empowered. According to web experts, content with images would get 90% more views than only text. You can get interesting images with the help of reverse image search tools.

Images would trigger emotions

Images can trigger emotions in the human mind, making them connect with the brand personally. The emotions that you feel after seeing visual content are far denser than reading text or a story. Also, know that these emotions can deliver the message which the marketer is striving their campaign for. Just make sure that the images blend with the theme of your site. You can find aesthetically pleasing and relevant images by using the search by image/image search technique.

Images are memorable and more engaging 

As we have told you before, images are a more understandable medium than text. So it is obvious that the images that we see in marketing campaigns would always stay in our minds. This is the benefit that marketers can get with the use of appealing images. Also, know that images can increase the engagement rate of a brand by 70%! 

These are some reasons why images have gained more power in the digital market and have become an important part of almost every campaign. 

Popular Marketing Techniques that you can try in 2021

The modern and the most popular marketing techniques are the ones that involve the use of images and visual elements. Below we have discussed the best ones:

• Flyers

Flyers are the most commonly used visual and cheap advertising technique. You can easily create visually attractive flyers by getting relevant images from the web. You can use the search by image technique to get content for your flyer. You can also use the digital flyer maker tools to create unique flyers on your own. After creating the flyer, you can easily distribute them in the areas within your biz’s reach.

• Posters

Posters are also commonly used in advertisements and announcements. Posters can get you a lot of sales because of the reason that they are visually attractive. Online poster maker tools can surely help you create intriguing designs. Still, we suggest you use the reverse image search tools to check whether the poster has similarities with other brands in the league. Never post duplicate visuals as they can confuse your target audience.

• Blogging

Blogs are also considered to be one of the essential digital marketing techniques today. You can easily create your blog site and fill it with textual and visual content to win the target audience’s interest. With blogging, you can easily increase your brand awareness. Still, you have to make sure that your posts are informative, entertaining, unique, and visually pleasing. You can easily increase traffic flow and acceptance of your blog by adding relevant images to it. The search by image technique can help you find royalty-free images for your biz.

• Social media

Social media is a big platform where you can connect with people and market your brand. Social media presence and promotions are very important for sustaining a new business. This is why you should focus on constant posting. On social media, you have only to post crispy, unique, and trendy content. You can get ideas for trendy content by using Google trends and get attractive images with reverse image search!